Courtesy matters, especially in this digital world. Picking up the phone and being warm and conversational seems to be a lost art. Nearly half of the calls that Americans receive today are spam or robocalls. According to The Washington Post, Americans got 26.3 billion robocalls last year, up 46 percent from 2017. This means that it’s already a challenge to
3 Things to Remember about Donor Salutations
You sit down to write a thank you note or send an email to one of your donors. You ask yourself, am I close enough to refer to them by their first name? Do I know the proper spelling? How have I addressed them in the past? Donor salutations are important. You don’t want to mess them up and come
Donor Retention: Taking Care of “Your People”
The people on your donor and member lists are valuable assets. They actually support the good work your non-profit organization does. One way or another, you acquired those names and addresses. It may have been through events, acquisition mailings, inbound or outbound phone-a-thons, on-line, or out of the blue. No matter how you acquired them, within the universe of all
Building Relationships with Donors and Members
Relationships take work. I’ll just say it. Whether it’s personal or professional, they require time, energy, and effort. The busier I get, the harder it can be to maintain relationships. Can you relate? Between work, family, friends, kids, hobbies, etc. and there’s only so much of you to go around! But like with most things in life, you get out
Make Your Phonathon Program a Success With Just a Few Tips
Successful phonathon programs are one of the most effective ways for colleges and universities to raise funds and connect with alums. There are a variety of benefits phonathons provide, but one of the most important is that these programs raise money while simultaneously building and maintaining relationships with donors and parents. However, running a successful phonathon can be difficult. Here
How to Graciously Thank Donors: Do’s and Don’ts to Leave a Positive Impression
Every successful non-profit organization thrives on the generous contributions of donors, and offering a personal thank you to each of them is not only a way to show your gratitude, but also to nurture long-lasting relationships with them as donors! Taking the time to communicate your thanks will remind them they are appreciated and encourage them to continue to give