Ways Telemarketing Can Work: Recap of the Greek Retreat Speaking Event

A man enjoying a conversation with a potential donor

The Greek Retreat is an annual gathering that gives young professionals in fraternal foundations a chance to network, learn, and grow. There is a growing need for strong fundraising strategies for these organizations. Catherine Winge, one of our Principals & Executive Vice President of Marketing and Sales, was asked to speak at the event about the importance of telemarketing in today’s multichannel

4 Tips to Boost the Impact of Your Telemarketing Fundraising Efforts

Donation Jar

In the nonprofit world, fundraising is necessary to keep the gears moving at an organization and ensure that your team has the resources to reach its goals. If you have experience in giving, you are likely accustomed to telemarketing. However, how do you ask for donations over the phone so you get real results? Do it wrong once, you might

5 Mistakes to Avoid in Your Telemarketing Fundraising Campaign

Successful telephone fundraising for nonprofits is an art form. You want to raise as much money as you can, but you don’t want to be pushy with the customer or misrepresent the nonprofit that you’re fundraising for. If you make the wrong move in your fundraising campaign you could risk losing a donor or hurting your organization’s reputation. Read up

Lead Generation: Why A Personal Approach is the Next Best Step

So…you’ve sent your email. Now what? If you’re trying to generate leads for your business, email is a fantastic starting point. Email marketing allows you to engage with your leads right away to begin generating brand awareness. Most email marketing software options allow you to personalize communication based off of action from leads and demographic trends. Compared to other lead