Donor Retention: Taking Care of “Your People”


The people on your donor and member lists are valuable assets. They actually support the good work your non-profit organization does.  One way or another, you acquired those names and addresses.  It may have been through events, acquisition mailings, inbound or outbound phone-a-thons, on-line, or out of the blue. No matter how you acquired them, within the universe of all

Building Relationships with Donors and Members

Relationships take work. I’ll just say it. Whether it’s personal or professional, they require time, energy, and effort. The busier I get, the harder it can be to maintain relationships. Can you relate? Between work, family, friends, kids, hobbies, etc. and there’s only so much of you to go around! But like with most things in life, you get out

Make Your Phonathon Program a Success With Just a Few Tips

Successful phonathon programs are one of the most effective ways for colleges and universities to raise funds and connect with alums. There are a variety of benefits phonathons provide, but one of the most important is that these programs raise money while simultaneously building and maintaining relationships with donors and parents. However, running a successful phonathon can be difficult. Here

How to Graciously Thank Donors: Do’s and Don’ts to Leave a Positive Impression

A handwritten note thanking donors

Every successful non-profit organization thrives on the generous contributions of donors, and offering a personal thank you to each of them is not only a way to show your gratitude, but also to nurture long-lasting relationships with them as donors! Taking the time to communicate your thanks will remind them they are appreciated and encourage them to continue to give