Donor Retention: Taking Care of “Your People”


The people on your donor and member lists are valuable assets. They actually support the good work your non-profit organization does.  One way or another, you acquired those names and addresses.  It may have been through events, acquisition mailings, inbound or outbound phone-a-thons, on-line, or out of the blue. No matter how you acquired them, within the universe of all

5 Sales Tips for Cold Calling That Get Results

Man seeking out sales tips for cold calling

Businesses are always looking for ways to generate qualified leads that will eventually result in more sales and higher revenue. But what are the best ways to generate those leads? In this business landscape, many people believe that cold calling is ineffective and outdated. The stigma around cold calling stems from the age of telemarketers and endless sales calls from